This week Pinterest rolled out a new feature called ‘story pins’. The feature is currently only available to business account users, if you can’t see it on your account yet, you may need to update your app.
Pinterest usually rolls out features gradually to see if people like them, so only time will tell whether this new feature will stick. In the meantime it’s great to learn how it works, because if it does stick around it will probably help you to be an early adopter! So here is the low down on Pinterest story pins and how they work.
What is a Story Pin?
A story pin is a Pin with multiple images and words attached to one pin. They are perfect for a tutorial or to showcase a range of products within one pin. Don’t get confused though, they are nothing like an Instagram story, so don’t let the word story get you in a muddle. Here is an example of one I created all about how to grow your wedding business. You can find the story Pins in their own tab on your profile.
2. How do I create a story Pin?
You create a story pin in the same way that you create a regular pin. Just go into your Pinterest account and click the red + sign. Then choose create story pin!
Create a title graphic
Once you have hit create a story pin, the first thing you need to do is create a cover photo for the story. I would suggest you want to make a graphic on Canva (or similar) which explains what your story is about using text and images. Pinterest suggests that the minimum size for a story graphic is 900 x 1600 px. You will also need to give the story a title. Remember to include key words as this is how users will find your story in the search.
Add additional images to your story.
Once you have a title you can now add additional images to your story. You need a minimum of 2 and a maximum of 20 images. The suggestion is that at least 5 images in your story is best. These images can be created on Canva or can just be plain images (ideally portrait). Each image needs a title and some text to go with it. Remember that keywords are important here too!
Every image in your story can also have a link added to it, and they don’t all have to be the same link. You could add links to your Etsy store or blog posts on your website. At the time of writing you were not allowed to link to a Facebook group, page or a redirect link such as bit.ly.
Once you are happy with your story and have added all the titles and descriptions you just need to choose which board to pin the story to and hit publish! Beware that once you hit publish you can’t go back in and edit the story currently, so make sure you have checked it all first!
Want to see how a story looks once published? Click on the image below to see an example…
How could I used Pinterest story pins in my wedding business?
The ideas are limitless! It’s a great way to group images together, so you could have multiple images in a story from a styled shoot or real wedding. You could use it as a tutorial or to review a product or service. You could also create story pins which are collections of your products, which all have a link to purchase in. I would love to see your story pins so please feel free to link to them in the comments below!
Why should I use Pinterest story pins?
They are new and it’s always good to be an early adopter. If you get in early with your story pins they are likely to do well in the algorithm as Pinterest is likely to be prioritising them. I have seen some incredibly stats of early users getting up to 100.000 impressions on their stories.
Want to learn more about Pinterest?
Head over to my FREE Facebook community ‘How to grow your creative business with Pinterest’ where I share regular updates, tips and tricks and answer your Pinterest questions!